Bold Unicorn

Bold Unicorn reimagines lipgloss packaging with a playful, yet sophisticated brand identity inspired by confidence and self-expression. I used a vibrant palette of pinks, magentas, and soft lavender to create a bold, fashion-forward aesthetic. The custom unicorn horn caps serve as a distinctive brand element, transforming the packaging into a memorable visual experience. Every design choice- from the color palette to the packaging details- was created to capture attention on the shelf while building a cohesive, recognizable, and whimsical beauty brand.